We helped Smart to establish a deep connection with a young, urban and environmentally conscious audience: the fans of aspiring street musicians in Milan, London and Berlin. We used our connections to music management and A&Rs of major and indie labels around the world to select three major cities and their local up-and-coming artists who are on the threshold of an international music career. The result: A truly inspiring content series featuring urban culture – gaining traction through the power of art and making Smart part of it organically.
OZMOZE Agentur für Popkultur
OZMOZE Agentur für Popkultur