OZMOZE
OZMOZE Agentur für Popkultur

SHIFT MOBILITY

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The IFA Berlin is one of the most popular B2B and B2C congress and trade fair by “Messe Berlin”, featuring innovations and future developments in the technology sector. Facing a global pandemic, we helped them kickstart their digital exhibition formats and initiated a future-proof digital communication strategy.
SHIFT is a festival and platform of global insights and ideas that explores how future mobility will change the way we think, live and move. Showcasing experts from all over the globe, SHIFT is pushing boundaries giving in depth knowledge about upcoming trends and new possibilities for you to discover all year long on various social media channels such as: LinkedIn, Instagram, their Website, etc..

A Festival beyond traditional trade fairs,
breaking down it’s topics and partners into digital formats and information spheres making them understandable and accessible.

 
 

It’s about humans, not technology.

 
 
The difference between producing a car or a product or being in a service business (selling the car) is obvious. The first ones are sold by third party retailers, online retails like amazon and so on, while if you enter a service business you’r
1999 a small german company called Data Factory invented web-based fleet management . Under the brand TomTom telematics this company expanded in Europe at large.⁠ A few years ago @bridgestone has recognized their need for transformation – the d
Thomas Schmidt talked about the acceleration of change by data-driven technology from an industry perspective at Shift mobility 2020. Schmidt is CEO at @bridgestoneeurope – a mobility service, start-up and industry group that is one of the larg
This week’s Shift Mobility will start with a few statements of an interview Vice President and Managing Director Europe from @harleydavidson @koljarebstock gave. We asked him several questions about mobility – these are the results. Would
The german mobility market is constantly growing. Only one car out of 100 is driven by electric battery or hydrogen. 99% our of 100% are still having an industrial combustion engine using diesel or benzene, gasoline or gas oil. The car’s averag
Jan Toschka stated that @shell wants to become a net zero emission company by 2050 or earlier by simply taking Co2 out of the production processes themselves ans reducing co2 to a large extend within the products they are producing and selling. This
This week’s start is a little different than our normal Shift schedule. Today we want to raise awareness for @volvocarde first fully electric car – the XC40 Recharge P8 AWD. The design is modern and minimalistic but at the same time the c
Mobility right now needs to balance between preparing for a future that might look really different and keeping and developing some of the existing infrastructure and mobility solutions in the meantime. Thomas Schmidt proposes to bring together a dig
Where do you see the role of innovation and art in the auto industry? - ⁠⁠ @renzo.vitale believes, that sound is just one of our key senses – he for instance worked together with a scent designer in his last project to translate the particles o
How to survive as a company in a fundamentally changed and globalized mobility environment? This is the question we asked Felix Petersen, Thomas Schmidt and @renzo.vitale to reflect on during last year’s Shift. The result was a truly insightful
Today’s Shifting Perspectives is Marion Höreth (CO- Founder & CEO of @qtway ). Höreth's mobility approach is a holistic one that is integratable in day to day life. "We need smart mobility solutions not only in big city cente
A study by the Hamburg School of Business Administration showed that the @UPS urban logistic concept in #Hamburg saves around 78.000 km per year which translates to 14.000 liters of Diesel fuel and 37 tons of CO2. UPS has similar projects spread all
 
 

CI and digital concept: OZMOZE
Social Media Management: