Sure, there is no better live-experience than crowd-surfing at your favorite artists’ concert and getting to the front row. But what if you don’t have tickets?
We helped Live Nation develop a unique digital concert experience – told from the eyes of some of the most amazing digital storytellers out there.
Together they formed a tag-team and visited various concerts and festivals.
The highlight: Wireless festival Germany.
We helped Live Nation to build up their young festival brand digitally.
The digital campaign and blended live experience started building up through ticket give aways and festivals throwbacks – the talents asked their community to get ready by contributing their favorite concert moments and tag their festival mates. This helped Live Nation generate ticket sales and awareness for their new festival brand. During and after the festival we kept on spreading the word, making all of the talent’s followers part of the interactive experience – reaching 11.968.352 potential brand fans organically.
It didn’t stop there: The talents are constantly invited to special concert experiences and spread their love for music amongst their followers.
