Sure, there is no better live experience than listening to your favorite band in the middle of the crowds – but what about the ones that don’t have a ticket?
We helped Live Nation bring their Wireless Festival to life by inviting different digital talents and creatives and asked them to tell their very own festival-story.
The digital campaign and blended live experience started building up through ticket give aways and festivals throwbacks – the talents asked their community to get ready by contributing their favorite concert moments and tag their festival mates. This helped Live Nation generate ticket sales and awareness for their new festival brand. During and after the festival we kept on spreading the word, making all of the talent’s followers part of the interactive experience – reaching 11.968.352 potential brand fans organically.
It didn’t stop there: The talents are constantly invited to special concert experiences and spread their love for music amongst their followers.
OZMOZE Agentur für Popkultur
OZMOZE Agentur für Popkultur